BC Guide - Representing Breastfeeding USA as a Breastfeeding Counselor

The Code of Ethics requires each Breastfeeding Counselor to “act in a manner that safeguards the interests of each mother, justifies public trust in her competence, and enhances the reputation of the Breastfeeding USA Counselor program.” Breastfeeding Counselors should be conscious of how they are representing Breastfeeding USA and always strive to present a positive image of the organization when working with mothers and the public. Our mission is the foundation of how we help families. Mother-to-mother support is our framework.

The following sections discuss different ways in which Breastfeeding Counselors can project a positive image for Breastfeeding USA when they deal with the public: