Publicity & Marketing Workgroup Job Descriptions

Publicity & Public Relations Manager

a. Job Responsibilities:

  • Has overall responsibility for the developing the public image of Breastfeeding USA
  • Coordinates development of marketing and publicity materials for Breastfeeding USA, and makes promotional materials available to volunteers for use in local publicity efforts
  • Researches marketing and publicity opportunities and coordinates publicity events for Breastfeeding USA
  • Assists Board President in the role of Public Spokesperson for Breastfeeding USA
  • Oversees responses to media inquiries about Breastfeeding USA
  • Oversees Breastfeeding USA advocacy activities
  • Coordinates with other agencies in cooperative advocacy efforts
  • Chairs Publicity & Public Relations Committee; recruits, supports, and oversees other Publicity and Public Relations Committee staff and volunteers

b. Job Requirements:

  • Experience with marketing, promotions, and public relations
  • Communicates effectively in writing and public speaking

c. Estimated Time Commitment:

  • 5-15 hours per week

Publicity & Public Relations Team Member

a. Job Responsibilities:

  • Provides input to development of marketing and publicity materials for Breastfeeding USA
  • Designs promotional material templates for volunteers to use in local publicity efforts
  • Researches marketing and publicity opportunities and coordinates publicity events for Breastfeeding USA
  • Assists Publicity & Public Relations Manager in responding to media inquiries about Breastfeeding USA
  • Supports Breastfeeding USA advocacy activities and coordinates with other agencies in cooperative advocacy efforts
  • Assists Publicity & Public Relations Manager with specific tasks as requested

b. Job Requirements:

  • Experience with marketing, promotions, and public relations
  • Communicates effectively in writing and public speaking

c. Estimated Time Commitment:

  • Less than 5 hours per week